[NEWS] NBC'S 'THE VOICE' (THE BEST. HANDS. DOWN.) TOPS 'THE X FACTOR'

Metered Market Wednesday Ratings
Fox "Wins," but The Voice on NBC Beats The X Factor

Wednesday 9/12/12
Metered Market Results

Household
Rating/Share
Fox 6.7/11
NBC 6.0/.10
CBS 4.1/ 7
ABC 2.5/ 4
CW 0.6/ 1

Ratings Breakdown:

Fox led this second Wednesday in September care of the two-hour season-premiere of The X Factor, which scored a very respectable 6.7 rating/11 share in the overnights from 8-10 p.m. (peaking at a 7.5/12 at 9:30 p.m.). But compared to its year-ago series-opener (8.7/14 on Wednesday 9/21/11), this was down by 23 percent.

And a one-hour edition of competing The Voice on NBC (7.3/13 from 8-9 p.m.) bested the first hour of The X Factor (6.1/10) by 20 percent.

Given all the hoopla of Britney Spears and Demi Lovato joining the judges table, the initial sampling could of…and should of…been higher. Keep in mind, that the 8.7 in the overnights last year translated into 12.49 million viewers and a 4.4/12 among adults 18-49 (based on the Live Plus Same Day results).

At 9 p.m., The X Factor moved into the top spot, with a four percent advantage over America’s Got Talent on NBC (7.4/12 vs. 7.1/12, which was a season-high on the night for AGT). America’s Got Talent concludes with a two-hour installment tonight. As a benchmark, here are the half-hour results for The X Factor:

The X Factor (Fox)
8:00 p.m.: 5.8/10 (#2)
8:30 p.m.: 6.4/10 (#2)
9:00 p.m.: 7.2/11 (#2)
9:30 p.m.: 7.5/12 (#1)

Sorry, Simon Cowell…The Voice is a stronger option in the overnights. Stay tuned for the demos.

Source: TVMediaInsights

UPDATE: 'THE VOICE' BEATS 'THE X FACTOR' VIA: TVBYTHENUMBERS.COM:

FOX was the number 1 network with adults 18-49, but NBC won with total viewers.

Update: in time zone adjusted fast nationals (basically, finals) The X Factor was adjusted up to a 3.4 adults 18-49 rating between 8-10p.

On FOX, the premiere of The X Factor earned a 3.3 adults 18-49 rating, down considerably from last years premiere 4.4 18-49 rating. Your predictions were way too optimistic For those interested, during the common hour The X Factor and The Voice shared, The X Factor notched a 2.7, effectively giving The Voice the win for the 8PM hour.

On NBC, The Voice scored a 3.3 adults 18-49 rating, down seven tenths from yesterday's 4.0 18-49 rating.

Source: TVByTheNumbers