Showing posts with label PIZZA HUT. Show all posts
Showing posts with label PIZZA HUT. Show all posts
Thursday, September 12, 2013
[NEWS] HUNGER TO HOPE: NEW CHRISTINA AGUILERA PSA
[SMART-PHONE FRIENDLY]
The new PSA includes footage from Aguilera’s recent field visit to Rwanda where she witnessed the effects of hunger first hand and helped beneficiaries of WFP’s nutrition programs. Aguilera served food to hungry children who walk miles to and from school each day to receive a hot meal through WFP’s school meals program. She also traveled to a refugee camp that houses more than 18,000 people living in small man-made huts. She spent time with mothers and children at the camp and heard about how they escaped violence in the Democratic Republic of Congo. Aguilera’s inspirational song, “Light Up the Sky,” plays throughout the :15 and :30 versions of the PSA that will air on television and online this fall.
In addition to the new public service announcement, Aguilera raises awareness for the issue through new World Hunger Relief posters at KFC, Pizza Hut and Taco Bell restaurants with the quote “Together, we have the power to save lives and move from hunger to hope,” plus advertising and online efforts.
She has served as global spokesperson for Yum! Brands’ World Hunger Relief effort since 2009 where her participation has helped raise millions for WFP and other hunger relief agencies. She also serves as an “Ambassador Against Hunger” for WFP where she has traveled on relief trips with the organization to Guatemala, Haiti and Rwanda.
"I’m deeply moved by the many hungry mothers and children that I met in Rwanda. My goal with Yum! Brands’ World Hunger Relief is to inspire as many people as possible to donate to the cause and move millions of children from hunger to hope. It’s important for people to know that for just 25 cents a day, we can feed a child in school and be part of the solution."
- Christina Aguilera -
Monday, September 17, 2012
Tuesday, July 31, 2012
[TWEET] @THEREALXTINA: 'SEE BEHIND-THE-SCENES OF MY NEW @WLDHUNGERRELIEF PSA...'
See behind-the-scenes of my new
— Christina Aguilera (@TheRealXtina) August 1, 2012@wldhungerrelief PSA by@yumbrands. Help fight hunger and use your voice for good! bit.ly/QZVOZD
Tuesday, August 9, 2011
[NEWS] CHRISTINA AGUILERA RECORDS LULLABY FOR YUM BRANDS HUNGER RELIEF CAMPAIGN
As famine ravages Africa, Grammy Award-winning vocalist Christina Aguilera has a new video geared to helping the fight against world hunger.It will show her singing a lullaby to a group of children with lyrics that stress the need to care about people who don’t have enough to eat.
The video stems from Aguilera’s work as a global spokeswoman for YUM! Brands Inc., which owns thousands of KFC, Taco Bell and Pizza Hut restaurants worldwide. The company set up the public-service video, scheduled to air on U.S. television beginning in September, as part of its 4-year-old campaign against world hunger.
“After I had my son, Max, I knew I wanted to get involved in causes that help children,” said Aguilera by e-mail about her 3-year-old son. “When I learned how millions of children go to bed hungry, my only response was, ‘What can I do to help?’”
Aguilera, a spokeswoman for YUM Brands’ World Hunger Relief program since 2009, said, “We tried to incorporate a classic lullaby but give it a new twist.” The company declined to provide a title or lyrics for the song.
Aguilera has sold about 50 million albums worldwide and has served as a co-star and coach on NBC’s “The Voice.” Since joining Yum Brands’ efforts, the 30-year-old Staten Island, New York, native has helped the company raise about $50 million. Proceeds go to the United Nations World Food Programme.
She will also appear in KFC, Pizza Hut and Taco Bell ads promoting the hunger-relief campaign. “Christina is an incredible humanitarian,” Jonathan Blum, a YUM Brands senior vice president in Louisville, Kentucky, said by phone. “She’s using her status to create awareness for hunger relief.”
FAST-FOOD EMPIRE
The company is one of the world’s largest restaurant operators, with 38,000 outlets in 110 countries. Its Harvest program has donated more than $500 million of food to the hungry in the U.S.
Since launching its World Hunger Relief initiative in 2007, it has raised about $85 million for the World Food Programme and other relief organizations, Blum said. As part of her ambassadorial work, Aguilera traveled to Haiti last year after the January earthquake to observe hunger- relief efforts firsthand, Blum said.
“In order to effect great change, we need to look at how we can help those in our own communities as well as globally,” Aguilera said. “We take food for granted, but it isn’t a luxury for many people.”
Source: Boomberg
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